Six Reasons Your LinkedIn Profile Matters to your Career Development

LI bigYour LinkedIn profile, managed or unmanaged, tells colleagues, recruiters, and companies much about you.

 

If you are one of the countless individuals who have an out-of-date, undeveloped or unattended LinkedIn profile, be aware, it could be affecting your career.

 

Use your LinkedIn profile …

 

1)    As you’re personally branded resume.  The proper management of the profile shows your attention towards your career development. Whether you are actively or passively looking for employment your LinkedIn profile is your professional brand.

 

2)    To find a job.  The real power of LinkedIn is in your ability to easily contact and leverage your network.  It provides you access to introductions to thousands of 2nd and 3rd level contacts companies, jobs and opportunities.  For a simple breakdown watch this 3 minute “How to Find a Job Using LinkedIn”:   http://www.youtube.com/watch?v=1eTDnSnDMgE

 

3)    To apply for jobs.  Apply for jobs through LinkedIn using a one-button submit or by customizing and uploading your cover letter, resume and portfolio.  Also, when applying for employment a candidate can use data in their LinkedIn profile to complete numerous application fields thus streamlining their applicant process and ensuring work history consistency.

 

4)    To attract recruiters and hiring managers.  Draw traffic by populating your profile with relevant keywords and showcase special skills, certifications and licenses. Receive business opportunities, interview invitations and pre-market job prospects through a well-developed LinkedIn profile.

 

5)     To project your subject matter expertise.  Post interesting, relevant content to your network on your areas of expertise.  If you are looking to advance, build a book-of-business or grow a SMB LinkedIn can be an effective and cost-efficient advertising and marketing channel. Promote your products, services or core competencies by showcasing your company website or posting a blog.  Announce upcoming events, speaking engagements, publications and/or accomplishments.

 

6)     To build meaningful connections.  Commit to participating regularly with a group and contributing comments.  Use the LinkedIn group feature to engaging in conversations with your target industry or client-base.  This can be an especially powerful tool to connect with the global community. Join up to 50 groups but for best results focus on a few groups with at least 200+ members.  Meet and build-out your network.  Develop credibility within your industry and subject area.

 

3 reasons your company needs career transition outsourcing services

The impact of technology and globalization has created an environment of change with companies in a state of flux, underscoring their need to ease personnel in and out of their organizations in a caring, empathetic way.

Here are three reasons you should minimize your expenses and expedite your transitioning processes by partnering with a Career Transition Outsourcing Service.

 

Cost of Unemployment Benefits

The longer a terminated employee remains jobless, the longer they receive unemployment benefits and the more that upcoming unemployment expenses will cost the organization.

When you hire an Outsourcing Service, your transitioning employees will be matched with a Certified Professional Resume Writer and Career Transition Coach. They will receive personal marketing documents, interview coaching, and career strategies to engage in a successful job search and land a new position faster, getting you off the hook for unemployment costs quicker.

 

Strengthen & Protect Your Reputation

Brand image can pivot overnight with a negative post gone viral. People are especially tempted during significant company changes or layoffs to share their frustrations on Glassdoor, Yelp or other social media sites.

Create a positive experience for everyone who encounters your brand by hiring a professional Outsourcing Service to help your transitioning people find a new work home.  Your potential, current, and departing personnel will see you as an empathetic and future-forward organization that treats people fairly and recognizes their dedicated service by providing smart, custom career assistance.

 

Prevent Potential Litigation & Lawsuits

Legal expenses are costly, not to mention the significant time and productivity lost to leadership and human resources when dealing with these sensitive, high-priority issues.

Prevent a wrongful termination lawsuit and show that you care by providing a caring, professional Outsourcing Service for your terminated staff.

 

Learn more about Resume Footprint’s custom outplacement solutions here and reach out today!

Why You Need A Killer Elevator Pitch

For every job searcher there are a few moments where you either crush it or crash. Amazingly one-well written Elevator Pitch artfully prepares you to succeed in each of these scenarios.

What exactly is an Elevator Pitch? It’s a brief passion-piece that explains what you do in a clear, concise and compelling story

Here’s why you need one!

Networking and Impromptu Conversations

If you have ever met a person who asked, “What do you do for a living?” and came up lacking in your reply, it is time to rethink your Elevator Pitch.

Because there is a huge difference between a New York elevator and an Omaha elevator, the length should be no longer than 150-250 words and you should feel comfortable presenting in one to two minutes.

You can leverage this content to nail conversations at networking events, BBQs, and cocktail parties.

Tell Me About Yourself

One of the most challenging questions for job searchers to answer is, “Tell me about yourself.” It can make articulate candidates tongue-tied, yet it is one of the most commonly asked questions.

Use your Elevator Pitch to differentiate your background, brand and value. You can modify or add data including relevant experience and skills to align you to the position and company. This multi-use personal marketing document, when memorized, can serve as a persuasive introduction to the employer.

Practice your new pitch on your friends and family members before taking it to your professional interactions.

Cold or Warm Networking Emails

If you are job hunting or building your network for future opportunities, sending a warm or cold introduction is smart, but many active and passive job searchers avoid this step because of writer’s block. A well-written Elevator Pitch can be cut/paste into an email and sent.

But most often, people will use the Pitch as a starting point and customize the text looking to connect with the recipient and find common ground.

It is not often that we can solve three challenges with one solution. Take the time to craft a multi-use Elevator Pitch. It will pay off.

Need help with an Elevator Pitch? Let us help tell your story with a fully customized personal value statement.